Thank you for choosing Hoffman Car Wash. Your privacy is important to us, and we are committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with us online, in our locations, and through our services.

By using our website, services, or otherwise providing us with your personal information, you agree to the terms of this Privacy Policy.

Personal Information We Collect

We may collect the following types of personal information when you visit our website, make a purchase, enroll in our Unlimited Wash Club, communicate with us, or interact with our marketing:

• Identifiers: Name, email address, phone number, mailing address.

• Payment Information: Credit or debit card details and related billing information.

• Vehicle Information: License plate number, make, and model.

• Account and Communication Data: Information you provide when signing up for email or SMS updates, including through third-party platforms.

• Browsing Data: IP address, device type, browser information, and browsing activity via cookies and tracking technologies.

How We Use Your Personal Information

We use your information to:

• Process transactions and deliver services.

• Manage Unlimited Wash Club memberships and other customer accounts.

• Communicate with you regarding promotions, offers, and updates.

• Provide customer support.

• Personalize and improve your online experience.

• Analyze usage to improve operations and marketing.

• Conduct targeted advertising and marketing campaigns.

Marketing and Advertising

We may use your personal information to deliver relevant advertisements and marketing messages. This includes:

• Sharing limited identifiers (such as your email address or phone number) with platforms like Google and Facebook to create custom audiences, deliver ads, and measure campaign performance.

• Using ActiveCampaign to manage email campaigns and SlickText to manage SMS campaigns.

• Employing analytics and advertising tools (including pixels, cookies, and tags) to understand your preferences and improve our campaigns.

• Supplementing the information you provide with data from trusted third-party providers (“data enrichment”) to better understand our customers and deliver more relevant communications.

You may opt out of receiving targeted advertising or data enrichment activities at any time by contacting us at marketing@hoffmancarwash.com

How We Protect Your Personal Information

We use reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, disclosure, alteration, or destruction. While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is completely secure.

Disclosure of Your Personal Information

We do not sell your personal information. We may share it with:

• Trusted service providers who assist in operating our website, processing payments, delivering communications, or conducting advertising.

• Advertising and analytics partners such as Google and Facebook to deliver personalized marketing.

• Data enrichment providers who help us enhance our customer database.

• Legal and safety purposes, including when required by law or to protect our rights, property, or the safety of others.

Your Rights and Choices

You have the right to:

• Access, update, or delete your personal information.

• Opt out of promotional emails by using the unsubscribe link in our messages.

• Opt out of promotional SMS by replying STOP to any message or contacting us directly.

• Request that we not use your information for targeted advertising or enrichment purposes.

Certain rights may vary depending on your state of residence. If you are a California, Colorado, or Virginia resident, you may have additional rights under state law.

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to collect information about your browsing behavior. These tools help us improve our website, analyze usage, and deliver more relevant advertising. You may disable cookies in your browser settings, but doing so may limit some features of our website.

SMS and MMS Terms

For information regarding the terms and conditions of our SMS and MMS program, please [click here].

Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on our website with the new effective date. Your continued use of our services after changes are posted indicates your acceptance of the revised policy.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

• Email: marketing@hoffmancarwash.com

• Phone: 877-446-3362

• Mail: Hoffman Car Wash, 16 Kairnes St., Albany, NY 12205